Senior Graphic Designer · Washington D.C.
15+ years turning dense information — operational workflows, public safety campaigns, multi-channel systems — into visuals that move audiences to action. Built to persuade, not just inform.
Think More,— Ellen Lupton
Design Less
Senior Graphic Designer based in Washington D.C. with 15+ years translating complex information into clear, compelling visual systems — across government, technical, and mission-critical environments.
I believe good design removes friction. Whether it's a nationwide public awareness campaign, an operational workflow diagram, or a multi-channel document system — the goal is always the same: make it impossible to misunderstand.
I've spent my career embedded in environments where clarity isn't a nicety — it's a requirement. From translating emergency response workflows into accessible digital systems at RockDove, to designing fraud prevention campaigns for USPIS that reached millions across every channel. I know how to work fast, inside strict brand and regulatory constraints, and still make something that moves people.
Nationwide public awareness campaign spanning bus wraps, billboards, brochures, and email communications — designed to make complex fraud topics accessible to the general public. Led all visual design from concept through final deliverable across every channel.
View Case Study
Translated complex operational workflows into visually clear, accessible digital content for mission-critical environments. Collaborated directly with engineering teams on UI/UX guidance and product design.
View Case StudyWeekly management of the USPIS Intranet homepage — coordinating across departments, legal review, and accessibility compliance for internal government audiences within strict brand guidelines.
View Case StudyFull visual identity for a restaurant opening — logo, color system, signage, and menus. Built from first principles with a focus on long-term brand coherence.
View Case StudyOpen to full-time opportunities, freelance projects, and creative collaborations.
Bilingual in English and Korean.